Job Id: 20210127007
Job Role: Marketing Associate , APAC Rides
Experience: 4+ Years
Qualification: Bachelor’s degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
Job Location: Gurgaon
Salary: Not Mentioned
Vacancies: Not Mentioned
Job Description UBER Careers Job Vacancy for Marketing Associate in January 2021:
Develop a deep understanding of regional priorities (business targets, segmentation, priority markets) to be thought partners with cross-functional team members.
Act as primary marketing POC for regional stakeholders (Comms, Policy, Ops, S&P, R&I, Data Science, and Legal and CommOps)
Based on Uber’s global marketing strategy, lead, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture
Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
Provide general and Uber-specific state of the market assessments and report back with in-market feedback and insights.
Ensure alignment of regional activities with global brand strategy.
Manage and coordinate localisation of relevant content in partnership with global localisation team, as well as creating individual market/ regional-specific content when needed.
Organise and manage individual market/ region-specific events and partnerships to deepen connections with riders, driver partners, eaters, couriers and restaurant partners
Managing and collaborating with external partners and agencies to bring regional initiatives to life
What You’ll Need
4+ years of generalist marketing experience, preferably in a fast-paced oriented environment
Bachelor’s degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
Strong business acumen; structured thinker with project management skills and attention to detail
Good relationship management as you will engage with partners across several different functions as well as global marketing colleagues, and external agencies in order to be successful
Strong communication skills and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
A strong customer-centric mindset – you are always thinking about how our customers interact with the brand
The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset.
B2C marketing experiences, leading FMCG or tech company working experience as a plus.