Redbull Careers Job Vacancies for Field Marketing Specialist

Job Id: 20201103003

Company: Redbull

Job Role: Field Marketing Specialist

Experience: Relevant Experience

Qualification: Bachelor’s Degree in Marketing

Job Location: Hyderabad

Salary: Best in Industry

Vacancies: Not Mentioned

Website: www.redbull.com

Job Description Redbull Careers Job Vacancies for Field Marketing Specialist in November 2020:

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of the brand in their field, in line with the global and national strategies and priorities for particular marketing programs. They assist in marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIESSTRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES
1. Understand and infuse global and national Red Bull strategies and philosophies in the field

  1. Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers

  2. Capture and share essential first hand consumer perception feedback (post sampling)

  3. Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments (study, sport, party etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers

MARKETING INNOVATION
Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance

  1. Based on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activities

  2. Involve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on

  3. Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities

  4. Drive innovation through Consumer Collecting:

  • Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through the Wings Team

  • Help SBMs innovate and accomplish relevant aspirations for their respective university

  • Ideally a former SBM or Wings Team Member with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship

  • Have already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)
  • Experience in leading teams and managing people

Apply for Redbull Careers Job Vacancies for Field Marketing Specialist in November 2020:

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