R&D Associate, Consumer Technical Insight
We are looking to hire a R & D Associate, LAKME Consumer Technical Insight based in Mumbai
Complete End to End Operations of Lakme Digital Panel
Planning Panel tests
Uploading quesitonnaires on App
Managing app operations – upgrades and fixes.
Data quality checks and working with agency on report.
Managing BA Panel Workshops for Product Testing.
Managing BA Panel tests across cities.
Managing Qualitative Product testing via zoom calls with panellists.
Secondary research on Social Media to understand and map trends in make-up and skincare.
Claims mapping on make-up and skincare.
Expertise of qualitative and quantitative market research protocols
Working knowledge of Statistics and statistical tools used in market research
Good communication skills to conduct qualitative studies with consumers and BAs
Great coordination and people handling skills
Passionate about color cosmetics category
Active on social media like Instagram, Facebook
Key Interfaces: CTI / claims manager, Technical Project Leader, Marketing, CMI.
Educational Qualification: MBA (Preferable) or Bachelors in any technical field.
Experience: Around 3-4 years in CTI or product development. Experience of handling any expert panel or consumer panel is a BIG BONUS.
Area of Specialization: Consumer Insights, Market Research, Product Development, Claims.
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