DHL Express is looking for a Product Manager to join and lead our team. He/she will be responsible to improve DHL’s rate of market innovation to ensure customer segments are targeted effectively. Establish, agree, communicate and implement product plans and tactics to increase penetration of DHL’s services via the identification of unfulfilled market opportunities and development and implementation of new services.
Role title : Product Manager
Corporate/Business : DHL Express
Department/Function : Commercial-(Marketing)
Job family : EXP IN Product
Reports to : Research, Planning and Product Manager
Scope of role
No. Of FTEs [year]: Total No. of FTEs managed within the function.
Direct/Indirect reports [year]: 1 direct report: Product Executive.
He/she will have to perform the following key activities:
Country Marketing Function:
Create an agreement on marketing objectives for new product / service developments.
Product positioning and mapping with different customer segments are timely updated and reviewed.
Country Sales Team:
Identify un-tapped market opportunities for the Direct Sales / regular customer segment.
Identify opportunities for new product development / extensions to ensure the continual improvement of the product portfolio.
Marketing Management Team:
Together with the Communications Manager develop, agree, communicate and launch strategic and tactical promotional campaigns for new products, maintain enthusiasm and evaluate the response received in order that future campaigns are cost effectively developed to generate maximum profitability.
Identify the need for training and sales support materials and in conjunction with the Communications Manager and develop, communicate and implement such material in order to ensure that all staff and customers are fully informed.
In conjunction with the Pricing Manager, establish and recommend the short and long term pricing position of new products to senior management in order to ensure the products are competitively positioned in the market place, and profitably grow market share in line with the agreed business objectives.
The company’s revenue, profit and market share targets can be achieved.
Marketing collateral and programs are timely launched to support sales booster activities.
Tactical price promotion is launched to support sales penetration in selective market segment.
Country Operations Functional Team:
Establish an ongoing relationship with Operations to campaign and champion the product thereby ensuring that service performance is maintained and improved, consistent with the achievement of revenue, market share and profitability objectives.
Close and cooperative relationship with different functions can be maintained.
Service improvement can be achieved.
New Product / service enhancements are timely launched to support global, regional and country’s direction.
Country Senior Management Team:
Gaining agreement for the marketing objectives from management.
Regional Marketing team:
Liase with and co-ordinate new product development efforts.
Collate & present information, updates, etc to keep the regional marketing team informed of all related country initiatives, plans and programme results.
Country CS team:
Liaise to sell some special products (like TDD) by designing incentive program and conducting knowledge training.
Country cross functional team (Ops, Fin, SLS, CS, IT):
Form and lead cross function team to accomplish the special projects (e.i. CeBIT, Fast Forward, etc).
Develop a thorough understanding of the market place and each customer segment
Develop, agree and implement new product launches in order to increase the Company’s ability to satisfy the expectations of current and potential customers and earn profitable revenue.
Establish and implement marketing plans targeting those markets to ensure the continued expansion of the door to door express market and long term profitability and market share of DHL.
Develop tactical promotional campaigns towards generating revenue from existing products and services.
Develop the competitive edge and leadership in developing innovative products and services that deliver beyond the best, the industry currently offers.
Develop systems and processes and test pilot them to ensure effective and efficient implementation of products and services campaigns.
Profitable contribution of products/product penetration along each customer segment.
Maintain number of new customers gained and Profitable product mix.
Ensure no service failures for new products and product contributions to total revenue.
Implementation and follow up of plans:
Direct the execution of product plans in order to achieve the products’ growth, profitability and market share targets.
Monitor service levels of new products.
Manage new product performance against targets, reviewing results on a regular basis in order to identify and prioritise adjustments to ensure targets are achieved and surpassed.
Develop a high performance service culture within the functional department.
Plan, organise and direct an efficient and effective functional department.
Develop IKOs/KPIs with team members and monitor individual performance.
Conduct performance appraisal.
Manage the allocation of appropriate resources and commitment of staff to the achievement of Global, Regional and Country objectives and targets.
Identify training needs and opportunities to develop a highly skilled functional department.
Maintain Employee satisfaction and unplanned staff turnover.
Ensure Employee development, and Succession planning.
Maintain employee accountability and performance.
Communication skills, spoken and written.
Articulate and display excellent written and numerical capabilities.
Software skills (Word, Excel, PowerPoint, etc.).
5 years of experience in a business development, product development or marketing role.
Experience in negotiating with suppliers.
Experience in customer and prospect segmentation.
Experience in the development of targeted marketing programs.
Degree in Business/Marketing.
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