MBA Job Vacancy in Mumbai – Senior Field Marketing Manager | Citrix Careers

Job Id: 20210313008

Company: Citrix

Job Role: Senior Field Marketing Manager

Experience: 10+ Years

Qualification: Minimum BS/BA degree or equivalent, MBA is preferred

Job Location: Mumbai

Salary: Best in Industry

Vacancies: Not Mentioned


Job Description Citrix Careers MBA Job Vacancy in Mumbai for Senior Field Marketing Manager in March 2021:

You will design, implement and manage regional marketing strategy & plan

Develop a strategic annual marketing plan and from that develop detailed quarterly plans for the territory fitting a 6 month view; the plans roll up logically into the quarterly area plans
Develop and implement full funnel programs that cover demand generation as well as thought leadership
Manage the area marketing budget
Rigorous planning and disciplined execution with a strong focus on ROI management
Accurate forecasting and insightful measurement of program performance
Adopt a data driven methodology in order to analyse results and course-correct as program execution unfolds
Manage local agencies and ownership of associated budgets. Contribute to the evaluation, selection and management of vendors that contribute to local demand creation programs including events venues and services and digital marketing agencies
Collaborate with the area team to drive integrated programmes across segments, leveraging corporate, India and regional assets

You will be leveraging demand generations through the marketing plan

Leverage Global and India developed programs to deliver local demand generation programs, generating leads and pipeline contribution against targets
Work with marketing operations and sales functions to define high potential market segments and market opportunities within those segments
Build and execute on an ABM strategy to further account penetration and growth
Work closely with local agencies to ensure that demand generation activities are focused, measured and drive results
Use digital marketing techniques to help drive positive conversations with prospects and customers
Develop reports and presentations to communicate campaign performance

You will be part of developing awareness and preference for Citrix and its solutions in the market

Work with relevant functions to define a target audience and drive activities to ensure that audience understand who Citrix is and what Citrix does. These activities will create recognition for Citrix as a leader & trusted partner and drive understanding of the Citrix value proposition
Collaborate with sales, pre-sales and other internal functions to drive full funnel programs designed to accelerate the sales cycle and increase opportunity sizes
Work closely with our corporate PR, social and communications team to support integrated campaigns and activities
Create a high performance culture and a great place to work

Embrace our environment of opportunity and learning to drive your personal development

What We’re Looking For

You have a clear understanding of how to position a product/solution in a competitive market
You demonstrate understanding of the various aspects of marketing
You are enthusiastic and well presented; excellent communication/presentation skills
You have strong written and verbal communication skills with ability to work effectively across functional areas/departments
You have ability to work independently, to make quick decisions; strong execution focus; eye for detail and able to work against critical deadlines
You are a great relationship builder, commercially astute and outcome focused
You have a demonstrable experience of working in a sales driven environment, and with the channel, to represent the company and its products/solutions
You are a strong team player

Basic Qualifications

Minimum BS/BA degree or equivalent, MBA is preferred
10+ years of experience in sales and channel marketing within the High Tech industry, with at least 5 years experience working in B2B IT marketing, managing campaigns, projects and budgets in India
Previous experience selling and/or marketing Citrix products and services is desired but not required and have good knowledge of Indian market
Prior working experience in software, virtualization and/or cloud vendor companies preferred
Experience in marketing program execution and ROI achievement particularly in lead and pipeline generation and acceleration activities

Apply for Citrix Careers MBA Job Vacancy in Mumbai for Senior Field Marketing Manager in March 2021


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