Job Id: 20200810026
Company: Ingram Micro
Job Role: Executive Marketing Automation
Experience: Relevant Experience
Job Location: Chennai
Salary: Best in Industry
Vacancies: Not Mentioned
Job Description Ingram Micro Job Openings in Chennai Hiring For Executive Marketing Automation in August 2020:
Ingram Strategy – Understand Ingram Micro’s overall and BI specific strategy, relevant “traditional” and Ingram Micro vendor partner portfolio, current and evolving marketing capabilities, etc.
Audience Segmentation/Targeting – Use data to segment the partner ecosystem and end-customer market and build/enhance Ingram + vendor messaging to increase the relevance of targeted messaging and the likelihood the target audience will take the desired action.
Execution – Work with various internal teams to plan and execute marketing tactics, on time, as documented in quarterly and monthly marketing plans.
Cross Team Collaboration – Collaborate across a wide array of teams in a matrix environment, including WW BI Marketing stakeholders
Executive Engagement – Represent your domain in meetings with Ingram Micro BI business stakeholders and senior leadership.
Performance Reporting – Work with WW BI stakeholders to develop and roll out standardized performance reporting and actionable insights across all campaigns and activities.
Technical skills required for this position are:
Strong in HTML and CSS
Should have good experience on Eloqua
Good understanding of marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software
Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool
Understanding of different email clients (Outlook, GMail, iOS Mail etc.), how they handle CSS and render HTML emails is a big advantage.
Basic knowledge of Adobe Photoshop is desirable.
Knowledge of SQL
Familiarity with basic digital marketing concepts, and tools like Google Analytics, Google Tag Manager is an added advantage, but not mandatory
Knowledge in Eloqua is mandatory
Fair understanding of CRM (preferably MS Dynamics or Salesforce) system and setup