Job Id: 20200731008
Job Role: Consumer and Small Business CRM Campaign Operations Senior Analyst
Experience: 2-5 Years
Job Location: Bangalore
Salary: Best in Industry
Vacancies: Not Mentioned
Job Description Dell Careers Jobs Openings in Bangalore Hiring For Senior Analyst in July 2020:
The successful candidate will be a detail-oriented, taskmaster who thrives on managing numerous high-impact campaigns at the same time, engaging with various stakeholders for campaign requirements, and delivering campaigns lists and other materials on-time, every time.
Work with internal teams and outside vendors to execute campaigns within the contact strategy roadmap
Turn business requirements into detailed logical statements to define the audiences for the campaign.
Aid in creation of campaign specifications and quarterly/yearly planning documents.
Create campaign forecasts, performance reports, and ROI analysis.
Conduct analytical deep-dives across audience, product, and offer to find opportunities to optimize the campaign.
Contribute and execute the testing roadmap to further improve performance.
Support development of the contact strategy with ad-hoc analysis and projects.
Ability to work across cross functional teams in order to ensure full implementation and success of proposed CRM campaigns/contact strategy
Complete measurement reporting and analysis on all executed campaigns and recalibrate the go forward strategy as needed
Bachelor’s Degree in Marketing, Business Admin, or Mathematical field plus 2-5 years of CRM or campaign operations experience
Knowledge of direct marketing campaign development process and audience selection.
Strong project management and organizational skills
Strong analytical aptitude and ability to draw insight from data.
Analytical curiosity and self-driven to understand marketing performance through data.
Experience in developing CRM strategy, contact strategy development and campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns
Prior experience with direct marketing vehicles including Direct Mail, Catalog, and e-mail
Prior experience in direct B2B marketing
Core knowledge of direct marketing principles (segmentation, lifecycle management, etc.).
Comfortable with the application of statistical models to define audience selection.
Ability to conduct scenario modeling or other advance analytical support requiring a strong ability to translate a business problem into an analytical deliverable.
Strong Microsoft Excel skills (vlookups, pivot tables, advance formulas, etc.).
Desire to brainstorm and experiment with using CRM data in digital ad platforms using tools like Facebook Custom Audiences, LinkedIn Matched Audiences, Google Customer Match, or a Data Management Platform.
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