Job Id: 20201025015
Company: Bajaj Allianz
Job Role: Deputy Manager Web Media and Digital Marketing
Experience: 8-10 Years
Job Location: Pune
Salary: Best in Industry
Vacancies: Not Mentioned
Job Description Bajaj Allianz Careers Job Vacancies for Deputy Manager Web Media and Digital Marketing in October 2020:
Responsible for planning , managing and executing the social media digital marketing campaigns that promote the company’s brand and image. Assisting in the planning, execution and optimization of these online marketing efforts. Online reputation management on social media platforms.
Social Media Campaign Management
Liaison with Digital media agencies to launch marketing campaigns, creatives etc on a month on month basis
Track and analyze website traffic flow, reach, brand impact from campaigns
Handle escalations and provides regular internal reports
Assisting in the formulation of strategies to build a lasting digital connection with customers, partners, followers etc
Planning and monitoring the ongoing company presence on social media
Preparing online content and promotions and organizing their distribution through various channels
Regularly keeps a check on the social platforms for any developments
Identifies new trends in digital marketing, evaluates new aspects and ensures the brand is at the forefront of industry developments, particularly developments in digital marketing
Acquires insight in online marketing trends and keeps strategies up-to-date
Execute social media efforts to improve KPIs, likes, shares, tweets, engagement etc.
Providing creative and strategic inputs
Online Reputation management
Daily handling of customer grievances and issues that arise on social platforms and helps resolves the same
Acts as a mediator between the CS team and the customer.
Responsible for ensuring that the customer queries/issues are resolved at the earliest to avoid a negative reaction
Manage the TAT for first level response
Analysis of complaints/query categories and deriving insights that can be utilized.
Actively work with CFU and agency to come up with best practices and refine SOP
Ideate and work with agency for content to be shared on social networking accounts such as Facebook, Twitter, Youtube, Instagram etc
Responsible for the online content for Demystify Insurance and Insurance blogs.
Liaison with Digital media agencies to market the blogs in order to attract more traffic, increase digital footprint
Responsible for handling queries posted on Quora and reverting to them
Provides creative ideas for content marketing
Responsible for editing/making checks on existing website and on new pages that are being created. Ensuring that everything is in order in terms of the content and products is in terms with the brand guidelines of the company.
Prepare the content strategy and calendar, and execute them
Ensuring that topic content is leveraged
Creating a video calendar and working with team member in executing the plan
Participates in monthly and quarterly reviews with function head and own team
Participates in selection process to identify right talent for various positions within the team
Identifies and creates development opportunities, enhanced domain knowledge and technical expertise for team members
Establishes individual performance expectations for the team and regularly reviews performance
Social Media Campaign Management; Content Management; Team Development
“1.Good communication skills. 2.Flexible & adaptable to change. 3.Well versed with MS Office. 4.Should have good analytical and problem-solving skills.”